COURSES
I currently teach the core Strategic Management course and the Competitive Strategy elective in the MBA programs at UT Austin. Additionally, I consult and conduct sessions on strategy and organization design for various companies and executive education programs.Competitive Strategy
MBA electiveOffered: Spring 2012-2014, 2017, 2019, 2021, 2024, Boston College (formerly Industry and Competitive Analysis)Introduction to Strategic Management
MBA coreOffered: Fall 2014-2020, Boston CollegeStrategic Management
MBA core, Evening MBA coreOffered: Spring 2025, UT Austin; Spring 2016, 2018, 2020, and 2023-2024, Boston College; Summer 2009-2010, Koc University (Business Policy and Strategy in a Global Environment)Strategic Management
Undergraduate capstoneOffered: Spring 2009-2012, and 2014, Boston College (formerly Strategy and Policy)TEACHING MATERIAL
I have developed several cases and background notes that can be used to teach various strategic management topics—such as industry analysis, repositioning, technological disruption, and two-sided markets—at the undergraduate or graduate level. These materials are available through The Case Centre, Harvard Business Publishing, or INSEAD Case Publishing.
Analysing the Macro Environment
Gimeno, J., Simonovich, D., & Sengul, M., INSEAD teaching note #04/2018-6398Garmin at the Crossroads
Sengul, M., DeBruin, P., & Gimeno, J., INSEAD case #06/2019-6356Garmin 2019
Sengul, M., Gimeno, J., & Wee, J. INSEAD case #06/2019-6356IMAX (A): The Introduction of Digital Media Re-Mastering Technology
Sengul, M., Venino, A.T., & Gimeno, J. INSEAD case #02/2014-5836IMAX (B): Ten Years with DMR
Sengul, M., Venino, A.T., & Gimeno, J. INSEAD case #02/2014-5836Metal Can and Container Industry in 2014
Sengul, M., & Lee, M. INSEAD case #01/2015-6111Strategic Analysis of the Business Environment
Gimeno, J., Simonovich, D., & Sengul, M., INSEAD teaching note #04/2018-6398